CIRCUIT
Circuit
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Enterprise · Attendance memory layer

Close the in-store identity gap.

Retail retention sits below 35%. Two in three guests never come back, and your tools cannot identify the ones who do.

The most valuable customers are the ones who keep coming back.

The hardest part of retail is identifying them. A third of guests walk out as silhouettes. The friction at POS keeps the door shut on the people you most need to see.

POS opt-in · year on year
YearIn-store opt-in202252%202344%202438%2025 (run rate)31%

A third of guests walk out as silhouettes

The guest your CRM already knows.

Circuit puts a single tap point at the entrance to your event, class, run club, or store activation, and the guest who walks in becomes the guest your CRM already knows: identity, history, recency, frequency, plumbed into the CDP you already run — Hightouch, Klaviyo, Braze, or Salesforce Marketing Cloud.

Run club · 12 weeks
Sessions36
Distinct guests412
Bound to CRM321 · 78%
Returning ≥3147
Re-engagement queuedon cadence

Programming becomes the data layer.

The community programming your retention team is running becomes the data layer your acquisition team has been waiting for.

Programming · what surfaces
TeamSurfaceRetentionCohort dashboardsAcquisitionActivation listStore opsDoor viewBrandLoop story

Same ledger · four reading positions

Identity. Value exchange. Activation. In that order.

The sequence the loop runs on. Identify the guest at the door. Give them something for being known. Send the activation back to the store that captured them. Skip a step and the loop breaks.

The sequence · what runs where
SequenceWhat it isCircuitIdentityCapture at the doorBlock tapValue exchangeRecognition + Digital StubEmail · stubActivationSend to capturing storeLedger · dashboard

Skip a step · loop breaks

Six of seven hurdles, cleared on day one.

GDPR consent. Store-level ops buildout. CRM/retail/MarTech ownership split. CDP migration capacity. Opt-in funnel decline. Store-impact attribution. The structural reasons in-store identity stays uncaptured at most retailers. Circuit clears six on day one.

The seventh is yours to design: store-level incentives for capture. Recognition is most of the way there.

Enterprise build · seven hurdles6/7 cleared
HurdleCircuit✓GDPR consentTap = its own consent moment✓Store-level opsBlock replaces it✓Ownership splitOne contract✓Self-service emailTemplated + triggered✓CDP capacityFeeds the existing CDP✓POS opt-in declineBypassed at the door✓Attribution gapLedger IS measurement—Capture incentivesYours to design

Why the maths only works one way.

Identified guests spend 2.3× more than unidentified ones. Customer acquisition cost climbed 222% over the past decade, and another 7% last year alone.

The retention case is decided in stores where in-store data has historically been hardest to capture. Circuit is that capture layer.

Why retention beats acquisition

Identified guests

spend more than unidentified

2.3×

Retail retention

two-thirds of guests never come back

<35%

CAC · 2024

+7% YoY (Shopify/EY) · +222% past decade (Deloitte)

$226.38

How the pilot runs.

  1. 01

    Days 1–30

    Deploy. Hardware installed at venue, store, or activation space. First event runs. Block taps captured at the door. No POS friction, no app download, no opt-in form.

  2. 02

    Days 31–60

    Integrate. Data flows into the CDP you already run. Recognition email goes out. Community engagement reports surface.

  3. 03

    Days 61–90

    Decide. ROI readout. Attendance frequency to LTV correlation, by venue, by guest. Expand to the rest of the estate, or end. Decided at 90.

Run club · Tue 18:30Door + CRM
MemberVisitCRML. Okafor6tier 2M. Schreiber4tier 1A. Vasquez2tier 1unknown1enrol?

Recency, frequency, event mix · per-member

£8,500 for a 90-day, 3-store pilot — sized under the £10K corporate-card discretionary ceiling. Production from £30K/year, hardware and integration included.

Book a pilot conversation