CIRCUIT
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Arts · Verified attendance

Know who came back, without asking them to remember.

Circuit records attendance at the door, so previous visits can be measured from behaviour rather than reconstructed from memory.

Use the record where the record can answer.

Circuit does not replace every audience survey. It replaces self-report where attendance history can answer the question directly. Keep surveys for the things only a person can tell you.

Survey vs recordSame season
SourceSampleReturningAudience survey (self-report)312~38%Box-office estimate—~31%Circuit record (verified)4,23729%

Verification, not estimation

Verified at the door.

Circuit captures verified return at the door, on the same tap that admits a guest. Front of house taps the guest’s Card, or the guest taps a Block fixed in the building. Either way it binds to a single record across every event in your season, your venue, and your touring footprint.

One tap · one record
Door actionCard tap or Block tap
CapturedIdentity, time, event
Bound acrossSeason · venue · tour
Previous-visit recallFrom the record

Generated from the record, not assembled.

The reporting your development team and your auditor need is generated from the record, not assembled by hand from a survey three weeks before the deadline that nobody quite trusts. After 100 writes, the record describes relationships no export reconstructs.

Reporting · who sees what
AudienceFormatDevelopment teamLiveAuditorPer-event linesFunderIlluminate shapeTrusteesSame numbers

Generated from the record · not assembled by hand

Measure visits from visits.

If the question is whether somebody has attended before, Circuit can answer from the attendance record. Keep surveys for the questions the record cannot answer.

Quarterly report · auto-generated
Reporting cycleQ4 2026
Audience (verified)5,149
New3,659
Returning1,490
Return rate29%
Auditor sign-offready

Co-produced work, one record.

Partnership programming is normal in funded work. Add a co-host and the event sits in both organisations’ accounts, with the same verified attendance behind each report. Neither partner re-keys the other’s numbers. An attendee who objects to being shared is never copied across.

Co-produced season · one record
Lead organisationAlbany
PartnerTomorrow’s Warriors
Attendance (verified)412
Figure in both reportsidentical
Objected, and withheld2

How it works.

  1. 01

    Tap

    Block on the wall · card, phone, or printed pass at the door. The same action that admits creates the record. No extra recall question for facts the attendance history already knows.

  2. 02

    Record

    Bound to a verified identity. Returns counted once. Live for your team, audited for your funder, same shape for trustees.

  3. 03

    Recognition

    Quarterly reports in your funder’s framework. Per-event lines your auditor can verify against the record. No deck rebuild.

Mainstage · 7:48pmDoor · S2
GuestVisitBoundCard #41273✓Phone tap1newPrinted pass2✓

Same record across season · venue · tour

Route into Pro, Venue, or Enterprise by programme size. £200 to £2,000 a year, annualised.