CIRCUIT
Circuit

Arts

Audience data your funder accepts.

ACE Illuminate asks for verified new-versus-returning audience data. Surveys are not verification. Your reporting is manual, your numbers are estimates, and the cycle is shorter every year.

Self-report is no longer enough.

ACE Illuminate has changed what counts as audience data, and self-reported new-versus-returning is no longer enough for the funders who have moved to the framework.

Survey vs ledgerSame season
SourceSampleReturningAudience survey (self-report)312~38%Box-office estimate~31%Circuit ledger (verified)4,23729%

Verification, not estimation

Verified at the door.

Circuit captures verified return at the door, on the same tap that admits a guest, and binds it to a single record across every event in your season, your venue, and your touring footprint.

One tap · one record
Door actionTap to admit
CapturedIdentity, time, event
Bound acrossSeason · venue · tour
Surveys heldZero

Generated, not assembled.

The reporting your development team and your auditor need is generated from the ledger, not assembled by hand from a survey three weeks before the deadline that nobody quite trusts.

Reporting · who sees what
AudienceFormatDevelopment teamLiveAuditorPer-event linesFunderIlluminate shapeTrusteesSame numbers

Generated from the ledger · not assembled by hand

Verification, not a survey.

ACE Illuminate asks for verified return; a tap at the door is verification, a survey is not.

Quarterly report · auto-generated
Reporting cycleQ4 2026
Audience (verified)5,149
New3,659
Returning1,490 · 29%
Auditor sign-offready

How it works.

  1. 01

    Tap

    Block on the wall · card, phone, or printed pass at the door. The same action that admits creates the record. No survey, no clipboard.

  2. 02

    Ledger

    Bound to a verified identity. Returns counted once. Live for your team, audited for your funder, same shape for trustees.

  3. 03

    Recognition

    Quarterly reports in your funder’s framework. Per-event lines your auditor can verify against the ledger. No deck rebuild.

Mainstage · 7:48pmDoor · S2
GuestVisitBoundCard #41273Phone tap1newPrinted pass2

Same record across season · venue · tour

£200 to £2,000 per year, scoped to the size of your programme.

Book a 20-minute call about your next reporting cycle